BRANDING, LOGO & COLOUR

Branding involves developing a unique image and colour scheme that represents your App. Have a look at the Apps you have on your device. Have a look at the different logos that are used on the screens when they load, so we know there are some logos that are instantly recognisable, such as the Apple logo, McDonald’s the big M, Coca Cola, and think about the colour schemes that are used, and these are very consistent in the way they are applied, so people know immediately what the company is and what the brand is. This is what you are trying to achieve with your branding as well. Think also about the naming of your App.
Have a look of other Apps that you like and you don’t like, and decide what you like and what you don’t like about them, in terms of the colours, the naming and the branding. In terms of coming up with a name of the company, or for your App, consider whether it will be a word that we currently know, such as Apple, apple is a fruit but also, it’s the name of one of the biggest technology companies in the world, or do you pick a word that is not familiar to most people such as tesla, this is a new concept for most of us.


Be aware of issues such as colour blindness, and get familiar with your colour wheel and pick a colour scheme that is appealing to the eye. Through your market research, we encourage you to talk to as many people as possible, about the some of the branding options you propose to see which is the most appealing.

Just like we did with brainstorming our ideas, and brainstorming our solutions, we also brainstorm our branding, and get peoples feedback on that. There are lots of free tools out there for you to create a logo and using your graphic design skills, you can complete your full branding package.

Have a look at Tech Girls are Superheroes branding, it has become instantly recognisable to many people and again consider what you like and what you don’t like about it and how you might incorporate certain elements of that in your design, we look forward to seeing what you come up with!

Great tips for branding

Logo and App Color Development

The colors you use on your app screen and in your logo can set the mood for what people will feel when they interact with your app. Take some time to strategically think about what colors you want to use depending on what you plan your app to do for your consumer. 

Color Wheel:

The first colour diagram was developed by Sir Isaac Newton in 1666. 

12 colours on the colour wheel: 

  • Primary: red, yellow, and blue (no other colours can be mixed to make these colours.)
  • Secondary: green, orange and purple (created by mixing the primary colours)
  • Tertiary: yellow-orange, red-orange, red-purple, blue-purple, blue-green, and yellow green

Color tips:

  • Check out your competition and how they use colors
  • Ask yourself what reactions you want your apps to inspire in your consumers
  • Don’t be afraid to get bold with clashing colors, or to stick to different shades of the same color!

Know what each colour signifies! 

  • Red: love, energy, intensity
  • Yellow: joy, intellect, attention
  • Green: freshness, safety, growth
  • Blue: stability, trust, serenity
  • Purple: Royalty, Wealth, Femininity

Research the colours you are thinking of using to learn more about how people react to them. These websites are a good place to start: 

Colormatters.com, tigercolor.com

Logo Design

Although it might be small, your logo is really important, as it will play a key role in helping consumers recognize your brand and your product. 

 We love theses 5 keys for designing a good logo from StartupCamp. 

  • Simplicity 
  • Memorability 
  • Timelessness
  • Versatility (how will it look on different size screens? On printed materials?) 
  • Appropriateness (is it relevant to what your app does and to your community?)

Read the full StartupCamp article here: http://startupcamp.com/how-to-create-an-incredible-logo-that-will-propel-your-startup/

We also recommend using SquareSpace’s Logo Tool, for inspiration or to turn your sketches into a digital design: http://www.squarespace.com/logo/