Product Description

Writing a great product description that gets people's attention can be difficult. Take a look at the product descriptions that encouraged you to buy your favourite Apps. What elements did the descriptions have?

  • Be clear about exactly who it is that you want to buy your product. What group/s have the problem? Who are your target users are (age, gender, geographic location etc)? How big is this group of people (i.e. your market)? Why is there a need for your App? If your App existed, how would it be used? How often?
  • Define your buyer persona - who will buy and use your app mostly? 
  • Create a comprehensive list of features and benefits - what does your App help the users achieve? Why would they bother to download and buy it?

SUBMIT A 100-WORD APP DESCRIPTION AS PART OF YOUR BUSINESS PLAN

See examples from 2016 here.