The Ethical Turtle
Clayfield College, Queensland - Secondary School
The Ethical Turtle’ is an app designed to raise awareness of the impact fashion has on the environment. This is enforced through a scanner that scans a garment tag and provides the customer with a rating of that product. The application also features a point system as an incentive to encourage more ethical purchases. The users with the highest points are rewarded by getting the opportunity to vote for their favourite charity which a percentage of the money will be donated to at the end of the year. The more points you have, the more influential your vote is.